Sierra Zukowski

I am a designer. Almost everything we encounter daily was designed by someone: cities, posters, and restaurants alike. I make the encounters people have with these things meaningful. In my current work, I am designing the experience of a pizza restaurant, focusing on bringing art, design, food and culture together. Graphic design and typography are central to my work, but to create an immersive experience, I consider other elements such as furnishings and signage.

The name of my pizza shop, Prüf (pronounced proof), represents a merger between pizza and the arts, two of my passions. For a light and airy pizza crust, the dough must sit for hours to rise. This is referred to as proofing the dough. When making original prints, an artist makes a series of proofs along the way. These are symbolic of the time and effort that goes into art making.   It takes time to create something worth creating; a pizza, a work of art, and a community.

My inspiration comes from many different places: my Polish heritage, contemporary design, the birthplace of pizza (Italy), environmentalism, and thinking locally. This is reflected in my work, which embraces eclecticism to foster a diverse community within the restaurant. Prüf Pizza will always mean something to me, but I want it to mean something to other people as well; working in this way will help me to achieve that. It also relates to the exhibition's theme, hindsight, because in order to arrive at my solution, I have been looking back on the influences in my life that have made me who I am.

Design Board
Design Board
Design Board